Concept Posters
Direction | Illustration | Design
I was thinking a lot about how utility minded information design is with it prioritizing simplicity, clarity, and user empathy and eliminates unessential elements to get a point across effectively. Designing for potential emergency with care is how I like thinking of it by cutting out any potential obstacles.
My goal was to work out an illustration style across multiple pieces using an info design, iconography and colour theory focus, relying solely on shape and colour values without outer line work or textural elements (in the beginning stages). I wanted to see if I could still achieve clarity and emotional depth by working with less.. I found that the colour theory decisions did more lifting in that area than I expected, adding to the simplified designs.
Below are a few completed designs in this focused style that explore the context, themes, lyrics and things like music video references from the bands, artists, or works they were built around.
album based poster design
movie based poster design
discography based poster design
song based poster design
