Design plays an integral role in elevating a musicians presence through the work they release. However as social formats change and content delivery diversifies, more is necessary to push high calibre visuals to further carry the music, product or story being communicated.
Cosmic Cavern Studio is a Western Canadian Music Award winning outlet, by illustrative designer and musician Shalom Toy, that focuses on helping musicians, music based entities and others increase their impact through strategic creative that can sit at the table with the best.
Design in its strongest state seeks to tell the truth, remove barriers and turn a perceived weakness into a differentiating strength. Stunning design can get your attention but what informs it can capture value at the level you want to operate without getting lost in translation. See below for some of the process.
1. Purpose → Method
discovery • goals • positioning • direction
2. Approach → Disciplines
graphic design • illustration • motion graphics • animation • info design • typography • 3D modelling + motion • photo • manipulation • colour grading • video editing • colour theory implementation
3. Solution → Projects
packaging • animated music / lyric video • visual identity development + implementation • merch • 360° product modelled video • brand guide development • advertising elements • ect
Bachelor of Design degree in Graphic Design - Alberta University of the Arts (2017) • Cinema 4D Basecamp Certificate - School of Motion (2020)
Most Used Programs:
Procreate • Cinema 4D • Adobe Photoshop • After Effects
Invisible Creature • Strange Practice • Doublenaut • Studio Muti
A Walk to Remember • Nacho Libre • Hitchhiker’s Guide to the Galaxy • Ready Player 1
Heroes • Prison Break • The OA
Honeydew • memes • project research • colour theory • baja blast
Seasonal allergies • a hard drive's ability to crash • black liquorice
Wants to Learn:
Drums • a good card trick • to be ambidextrous
Limitation and discomfort can fuel your strongest bodies of work • Don’t rely on anyone to care the way you do about something and act on it in the way that you will • The kind of person you are trumps the work you do